Jayden's Gift was created in memory of 17 year old Jayden Parkinson who was murdered by her ex partner on 3rd December 2013 after she told him she was pregnant with his child. Initially just a Facebook page set up by her mother in memory, a full website was created in 2022 and then branding was designed and implemented in 2025 after Jayden's mother was given a preview of it after which she gave approval for it to be used. The website is kept updated as part of the Website Updates service.